Marketing value metrics: a new metrics model to measure marketing effectiveness

Bibliografske podrobnosti
Glavni avtor: Mcdonald, Malcolm
Drugi avtorji: Maklan, Stan, Mouncey, Peter
Format: Printed Book
Izdano: London Kogan page limited 2014
Teme:
Strategic Marketing Planning
Three Level Marketing Accountability
Segmentation
Turning Strategy into Action
Social Media

Kerala Agricultural University

Podrobnosti zaloge Kerala Agricultural University
Signatura: 658.83 MCD/MA
Kopija Gen Zaloga ni dosegljiva

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