Marketing value metrics: a new metrics model to measure marketing effectiveness

Bibliografski detalji
Glavni autor: Mcdonald, Malcolm
Daljnji autori: Maklan, Stan, Mouncey, Peter
Format: Printed Book
Izdano: London Kogan page limited 2014
Teme:
Strategic Marketing Planning
Three Level Marketing Accountability
Segmentation
Turning Strategy into Action
Social Media

Kerala Agricultural University

Detalji primjeraka od Kerala Agricultural University
Signatura: 658.83 MCD/MA
Primjerak Gen Prikaz statusa u stvarnom vremenu nije dostupan

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