Marketing value metrics: a new metrics model to measure marketing effectiveness

Sonraí Bibleagrafaíochta
Príomhúdar: Mcdonald, Malcolm
Údair Eile: Maklan, Stan, Mouncey, Peter
Formáid: Printed Book
Foilsithe: London Kogan page limited 2014
Ábhair:
Strategic Marketing Planning
Three Level Marketing Accountability
Segmentation
Turning Strategy into Action
Social Media

Kerala Agricultural University

Sonraí sealbhúcháin ó Kerala Agricultural University
Gairmuimhir: 658.83 MCD/MA
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