Marketing value metrics: a new metrics model to measure marketing effectiveness

Détails bibliographiques
Auteur principal: Mcdonald, Malcolm
Autres auteurs: Maklan, Stan, Mouncey, Peter
Format: Printed Book
Publié: London Kogan page limited 2014
Sujets:
Strategic Marketing Planning
Three Level Marketing Accountability
Segmentation
Turning Strategy into Action
Social Media

Kerala Agricultural University

Informations d'exemplaires de Kerala Agricultural University
Cote: 658.83 MCD/MA
Exemplaire Gen Statut en temps réel indisponible

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