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Marketing value metrics: a new metrics model to measure marketing effectiveness

Bibliografiska uppgifter
Huvudupphovsman:	Mcdonald, Malcolm
Övriga upphovsmän:	Maklan, Stan, Mouncey, Peter
Materialtyp:	Printed Book
Publicerad:	London Kogan page limited 2014
Ämnen:	Strategic Marketing Planning Three Level Marketing Accountability Segmentation Turning Strategy into Action Social Media

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