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Marketing value metrics: a new metrics model to measure marketing effectiveness

書目詳細資料
主要作者:	Mcdonald, Malcolm
其他作者:	Maklan, Stan, Mouncey, Peter
格式:	Printed Book
出版:	London Kogan page limited 2014
主題:	Strategic Marketing Planning Three Level Marketing Accountability Segmentation Turning Strategy into Action Social Media

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