Llwytho...

Côd QR

Marketing value metrics: a new metrics model to measure marketing effectiveness

Manylion Llyfryddiaeth
Prif Awdur:	Mcdonald, Malcolm
Awduron Eraill:	Maklan, Stan, Mouncey, Peter
Fformat:	Printed Book
Cyhoeddwyd:	London Kogan page limited 2014
Pynciau:	Strategic Marketing Planning Three Level Marketing Accountability Segmentation Turning Strategy into Action Social Media

Eitemau Tebyg

Market segmentation how to do it, how to profit from it
gan: McDonald, Malcolm
Cyhoeddwyd: (1998)

Market-based management/
gan: Best,Roger
Cyhoeddwyd: (2013)

Market segmentation : how to do it ; how to profit from it /
gan: McDonald, Malcolm
Cyhoeddwyd: (1998)

Bank marketing : a guide to strategic planning
gan: Pitts, Robert E
Cyhoeddwyd: (1986)

Marketing management
gan: Kotter, Philip
Cyhoeddwyd: (1999)

Marketing value metrics : a new metrics model to measure marketing effectiveness
gan: McDonald, Malcolm; Mouncey, Peter; Maklan, Stan
Cyhoeddwyd: (2014)

Analysis for strategic marketing
gan: Rao, Vithala R.
Cyhoeddwyd: (2008)

Essence of marketing research
gan: Chisnall,Peter M
Cyhoeddwyd: (1996)

Essence of services marketing
gan: Payne, Adrarian
Cyhoeddwyd: (1995)

Marketing strategy: a decision-focused approach
gan: Mullins, John W; Author, et al.
Cyhoeddwyd: (2011)

Marketing management: fundamentals and practices
gan: Kapur, S K
Cyhoeddwyd: (2009)

Social marketing :influencing behaviors for good/
gan: Nancy R Lee
Cyhoeddwyd: (2011)

Strategic marketing for nonprofit organisations
gan: Kotler, Philip
Cyhoeddwyd: (1991)

Strategic marketing : an introduction.
gan: Proctor, Tony
Cyhoeddwyd: (2000)

Market Segmentation
Cyhoeddwyd: (1972)

Marketing Accountability:A new metrics model to measure marketing effectiveness
Cyhoeddwyd: (2009)

International Marketing
gan: Rakesh Mohan, Joshi
Cyhoeddwyd: (2008)

Marketing today
gan: Rachman, David J
Cyhoeddwyd: (1985)

Marketing Management/5e
gan: Kotler, Philip
Cyhoeddwyd: (1987)

Marketing management analysis, planning and control/5e
gan: Kotler, Philip
Cyhoeddwyd: (1987)

Market segmentation a step by step approach to creating profitable market segments
gan: McDonald, Malcolm
Cyhoeddwyd: (1995)

Business-to-business marketing: analysis and practice/
gan: Vitale,Robert P.
Cyhoeddwyd: (2011)

Understanding digital marketing marketing strategies for engaging the digital generation
gan: Ryan, Damian
Cyhoeddwyd: (2009)

On knowing the consumer
Cyhoeddwyd: (1966)

Principles of marketing
gan: Amstrong, Gray
Cyhoeddwyd: (1996)

Fundamentals of Marketing
gan: Madhavilatha, K
Cyhoeddwyd: (2008)

Bank marketing
gan: Jha, S M
Cyhoeddwyd: (2000)

Marketing
gan: Boone, Louis E
Cyhoeddwyd: (1981)

Insurance marketing
gan: P K Khanna
Cyhoeddwyd: (2013)

Insurance marketing
gan: P K Khanna
Cyhoeddwyd: (2013)

Social marketing in India
gan: Sameer Deshpande
Cyhoeddwyd: (2013)

Marketing management in a developing economy
gan: Srivastava, P K
Cyhoeddwyd: (1991)

Marketing research : text and cases
gan: Boyd, Harper W
Cyhoeddwyd: (1990)

Practical marketing : a step by guide to effective planning
gan: Bangs, David H
Cyhoeddwyd: (1987)

Marketing management analysis, planning and control/5e
gan: Kotler, Philip
Cyhoeddwyd: (1987)

Marketing as strategy
gan: Kumar, Nirmalya
Cyhoeddwyd: (2000)

Market driven strategy process for creating value
gan: Day, George S
Cyhoeddwyd: (1990)

Marketing planning guide
gan: Stevens, Robert E.
Cyhoeddwyd: (2000)

Bank marketing : concepts and applications
gan: Saxena, K K
Cyhoeddwyd: (1988)

Marketing management : cases and concepts
gan: Bhandari, Labdhi
Cyhoeddwyd: (1978)