Marketing value metrics: a new metrics model to measure marketing effectiveness

书目详细资料
主要作者: Mcdonald, Malcolm
其他作者: Maklan, Stan, Mouncey, Peter
格式: Printed Book
出版: London Kogan page limited 2014
主题:
Strategic Marketing Planning
Three Level Marketing Accountability
Segmentation
Turning Strategy into Action
Social Media

Kerala Agricultural University

持有资料详情 Kerala Agricultural University
索引号: 658.83 MCD/MA
复印件 Gen Live Status Unavailable

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