Marketing value metrics: a new metrics model to measure marketing effectiveness

Bibliographic Details
Main Author: Mcdonald, Malcolm
Other Authors: Maklan, Stan, Mouncey, Peter
Format: Printed Book
Published: London Kogan page limited 2014
Subjects:
Strategic Marketing Planning
Three Level Marketing Accountability
Segmentation
Turning Strategy into Action
Social Media

Kerala Agricultural University

Holdings details from Kerala Agricultural University
Call Number: 658.83 MCD/MA
Copy Gen Live Status Unavailable

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