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| LEADER |
00814nam a22002417a 4500 |
| 003 |
OSt |
| 020 |
|
|
|a 9780749468972
|
| 082 |
|
|
|a 658.83
|b MCD/MA
|
| 100 |
|
|
|a Mcdonald, Malcolm
|
| 245 |
|
|
|a Marketing value metrics:
|b a new metrics model to measure marketing effectiveness
|
| 260 |
|
|
|a London
|b Kogan page limited
|c 2014
|
| 300 |
|
|
|a viii, 317p.
|
| 546 |
|
|
|a English
|
| 650 |
|
|
|a Strategic Marketing Planning
|
| 650 |
|
|
|a Three Level Marketing Accountability
|
| 650 |
|
|
|a Segmentation
|
| 650 |
|
|
|a Turning Strategy into Action
|
| 650 |
|
|
|a Social Media
|
| 700 |
|
|
|a Maklan, Stan
|
| 700 |
|
|
|a Mouncey, Peter
|
| 942 |
|
|
|2 ddc
|c BK
|
| 999 |
|
|
|c 155837
|d 155837
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_830000000000000_MCDMA
|7 0
|8 Gen
|9 154882
|a KAUCLV
|b KAUCLV
|c GENERAL
|d 2017-06-19
|g 2174.13
|o 658.83 MCD/MA
|p 227465
|r 2017-06-19
|y BK
|