Marketing value metrics: a new metrics model to measure marketing effectiveness

Bibliographic Details
Main Author: Mcdonald, Malcolm
Other Authors: Maklan, Stan, Mouncey, Peter
Format: Printed Book
Published: London Kogan page limited 2014
Subjects:
Strategic Marketing Planning
Three Level Marketing Accountability
Segmentation
Turning Strategy into Action
Social Media
Description
Physical Description:viii, 317p.
ISBN:9780749468972

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