APA Edition Citation

Jakki Mohr, Sanjit Sengupta, & Stanley Slater. (2014). Marketing of high-technology products and innovations (3.). Pearon new international edition.

Chicago Edition Citation

Jakki Mohr, Sanjit Sengupta, and Stanley Slater. Marketing of High-technology Products and Innovations. 3. South Asia: Pearon new international edition, 2014.

MLA Edition Citation

Jakki Mohr, et al. Marketing of High-technology Products and Innovations. 3. Pearon new international edition, 2014.