Marketing of high-technology products and innovations

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Bibliographic Details
Main Author: Jakki Mohr
Other Authors: Sanjit Sengupta, Stanley Slater
Format: Printed Book
Published: South Asia Pearon new international edition 2014
Edition:3
Subjects:
Intorduction to world of high technology marketing
Strategic market planning in high tech firms
Culture and climate considerations for high-tech companies

Kerala Agricultural University

Holdings details from Kerala Agricultural University
Call Number: 380.1 JAK/MA
Copy Gen Live Status Unavailable

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