Loading...

Marketing aesthetics: the strategic management of brands, identity, and image

Bibliographic Details
Main Author: Schmitt, Bernd
Other Authors: Simonson, Tom
Format: Printed Book
Language:Undetermined
Published: New York The free press 1997
LEADER 00601nam a2200157Ia 4500
008 161229s9999 xx 000 0 und d
020 |a 0684826550 
082 |a 658.8 SCH/MA 
100 |a Schmitt, Bernd  
245 |a Marketing aesthetics: the strategic management of brands, identity, and image 
260 |b The free press  |a New York  |c 1997 
300 |a xv, 343 
700 |a Simonson, Tom 
942 |c BK 
999 |c 153152  |d 153152 
952 |0 0  |1 0  |4 0  |6 658_800000000000000_SCHMA  |7 0  |9 152219  |a KAUCLV  |b KAUCLV  |d 2016-12-29  |o 658.8 SCH/MA  |p 904461  |r 2016-12-29  |w 2016-12-29  |y BK  |z Book transferred from CCBM Library ,Acc.No:7989