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Financial services marketing a study on marketing practices of banks in Kerala on service quality dimensions

Xehetasun bibliografikoak
Egile nagusia: Kalidas, M G
Formatua: Electronic Thesis
Hizkuntza:English
Gaiak:
Sarrera elektronikoa:http://hdl.handle.net/10603/20950
LEADER 00842nam a2200241Ia 4500
001 19602
008 190202t ii ||||fom||| 00| 0 eng d
100 |a Kalidas, M G 
245 |a Financial services marketing a study on marketing practices of banks in Kerala on service quality dimensions 
300 |a xv,343p. 
502 |a Thesis (Ph. D.) -- Department of Commerce and Management Studies, University of Calicut, 
504 |a p.312-324, Appendix p.325-343 
546 |a English 
653 |a Banks in Kerala 
653 |a Banks in Kerala||Commerce||Financial services marketing||Marketing practice 
653 |a Commerce 
653 |a Commerce 
653 |a Financial services marketing 
653 |a Marketing practice 
796 |a Janardhanan, V K 
856 |u http://hdl.handle.net/10603/20950 
952 |a ON  |c ETD  |y ETD 
999 |c etd19602