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| LEADER |
00842nam a2200241Ia 4500 |
| 001 |
19602 |
| 008 |
190202t ii ||||fom||| 00| 0 eng d |
| 100 |
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|a Kalidas, M G
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| 245 |
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|a Financial services marketing a study on marketing practices of banks in Kerala on service quality dimensions
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| 300 |
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|a xv,343p.
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| 502 |
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|a Thesis (Ph. D.) -- Department of Commerce and Management Studies, University of Calicut,
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| 504 |
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|a p.312-324, Appendix p.325-343
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| 546 |
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|a English
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| 653 |
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|a Banks in Kerala
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| 653 |
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|a Banks in Kerala||Commerce||Financial services marketing||Marketing practice
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| 653 |
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|a Commerce
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| 653 |
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|a Commerce
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| 653 |
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|a Financial services marketing
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| 653 |
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|a Marketing practice
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| 796 |
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|a Janardhanan, V K
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| 856 |
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|u http://hdl.handle.net/10603/20950
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| 952 |
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|a ON
|c ETD
|y ETD
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| 999 |
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|c etd19602
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