Financial services marketing a study on marketing practices of banks in Kerala on service quality dimensions

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Detalles Bibliográficos
Autor Principal: Kalidas, M G
Formato: Electronic Thesis
Idioma:English
Subjects:
Banks in Kerala
Banks in Kerala||Commerce||Financial services marketing||Marketing practice
Commerce
Financial services marketing
Marketing practice
Acceso en liña:http://hdl.handle.net/10603/20950
Descripción
Descrición Física:xv,343p.
Bibliografía:p.312-324, Appendix p.325-343

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