Celebrity Endorsement and Consumer Buying Behaviour in Kerala An Empirical Analysis

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Bibliographic Details
Main Author: Abdussalam P. K
Format: Electronic Thesis
Language:English
Subjects:
Celebrity Endorsement
Celebrity Endorsement||Consumer Buying Behaviour||Kerala
Consumer Buying Behaviour
Kerala
xiii, 316p
Online Access:http://hdl.handle.net/10603/193787
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Celebrity endorsement and consumer buying behaviour in Kerala : an empirical analysis /
by Abdussalam, P K
Published 2017
Ph.D Thesis
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