Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics

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Bibliografske podrobnosti
Glavni avtor: Smisha K
Format: Electronic Thesis
Jezik:English
Teme:
Brand Equity
Brand Equity||Cosmetics Brands||Cosmetics Brands-Domestic||Cosmetics Brands-Foreign||Purchase Intention
Cosmetics Brands
Cosmetics Brands-Domestic
Cosmetics Brands-Foreign
Purchase Intention
Online dostop:http://hdl.handle.net/10603/193424
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Influence of brand equity on the purchase intention towards domestic and foreign brands of cosmetics /
od Smisha, K
Izdano 2017
Ph.D Thesis
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