Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics

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Hlavní autor: Smisha K
Médium: Electronic Thesis
Jazyk:English
Témata:
Brand Equity
Brand Equity||Cosmetics Brands||Cosmetics Brands-Domestic||Cosmetics Brands-Foreign||Purchase Intention
Cosmetics Brands
Cosmetics Brands-Domestic
Cosmetics Brands-Foreign
Purchase Intention
On-line přístup:http://hdl.handle.net/10603/193424
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Influence of brand equity on the purchase intention towards domestic and foreign brands of cosmetics /
Autor Smisha, K
Vydáno 2017
Ph.D Thesis
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