Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics

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Detalles Bibliográficos
Autor Principal: Smisha K
Formato: Electronic Thesis
Idioma:English
Subjects:
Brand Equity
Brand Equity||Cosmetics Brands||Cosmetics Brands-Domestic||Cosmetics Brands-Foreign||Purchase Intention
Cosmetics Brands
Cosmetics Brands-Domestic
Cosmetics Brands-Foreign
Purchase Intention
Acceso en liña:http://hdl.handle.net/10603/193424

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