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| LEADER |
00845nam a2200229Ia 4500 |
| 001 |
195425 |
| 008 |
190202t ii ||||fom||| 00| 0 eng d |
| 100 |
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|a Smisha K .
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| 245 |
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|a Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics
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| 300 |
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|a xv, 338p
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| 502 |
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|a Thesis (Ph. D.) -- Department of Commerce and Management Studies, University of Calicut,
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| 546 |
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|a English
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| 653 |
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|a Brand Equity
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| 653 |
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|a Brand Equity||Cosmetics Brands||Cosmetics Brands-Domestic||Cosmetics Brands-Foreign||Purchase Intention
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| 653 |
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|a Cosmetics Brands
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| 653 |
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|a Cosmetics Brands-Domestic
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| 653 |
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|a Cosmetics Brands-Foreign
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| 653 |
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|a Purchase Intention
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| 796 |
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|a Vijayachandran Pillai B.
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| 856 |
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|u http://hdl.handle.net/10603/193424
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| 952 |
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|a ON
|c ETD
|y ETD
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| 999 |
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|c etd195425
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