Advertising a behavioral approach for managers

Lignende værker

• business of advertising
  af: Jones, Robert W.
  Udgivet: (1974)
• Foundations of advertising theory and practice
  af: Chunawalla, S. A.
  Udgivet: (2002)
• Advertising: Principles and Practice
  af: Wells, William
  Udgivet: (2003)
• Advertising, marketing and sales management
  Udgivet: (2005)
• Contemporary Advertising.
  af: Arens, William .F