Measurement of cumulative advertising effects

Benzer Materyaller

• Measuring advertising effectiveness
  Yazar:: Lucas, Darrell Blaine
  Baskı/Yayın Bilgisi: (1963)
• Effective advertising /
  Yazar:: Tellis, Gerard J .
  Baskı/Yayın Bilgisi: (1998)
• Effective advertising: understanding when,how, and why advertising works/
  Yazar:: Tellis, Gerard J
  Baskı/Yayın Bilgisi: (2004)
• Effective advertising : Understanding when, how, and why advertising works /
  Yazar:: Tellis, Gerard J.
  Baskı/Yayın Bilgisi: (2004)
• Effective advertising Understanding when,How and why advertising works
  Yazar:: Tellis,Gerard j
  Baskı/Yayın Bilgisi: (2001)