Truth in advertising and other heresies

類似資料

• On the writing of advertising
  著者:: Weir, Walter
  出版事項: (1960)
• Contemporary Advertising.
  著者:: Arens, William .F
• Economics of Advertising.
  著者:: Schmalensee, Richard
  出版事項: (1972)
• business of advertising
  著者:: Jones, Robert W.
  出版事項: (1974)
• Foundations of advertising theory and practice
  著者:: Chunawalla, S. A.
  出版事項: (2002)