Lanean...
Truth in advertising and other heresies
Egile nagusia: | Weir, Walter |
---|---|
Formatua: | Printed Book |
Hizkuntza: | English |
Argitaratua: |
Newyork
mc graw hill
1963
|
Saila: | Mc Graw hill series in marketing and advertising /ed by steuart henderson Britt
|
Gaiak: |
Antzeko izenburuak
-
On the writing of advertising
nork: Weir, Walter
Argitaratua: (1960) -
Contemporary Advertising.
nork: Arens, William .F -
Economics of Advertising.
nork: Schmalensee, Richard
Argitaratua: (1972) -
business of advertising
nork: Jones, Robert W.
Argitaratua: (1974) -
Foundations of advertising theory and practice
nork: Chunawalla, S. A.
Argitaratua: (2002)