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Brand failures the truth about the 100 biggest branding mistakes of all time

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Bibliografiske detaljer
Hovedforfatter:	Haig, Matt
Format:	Printed Book
Sprog:	English
Udgivet:	New Delhi Kogan page India 2005
Fag:	Brand name products marketing > Brand loyalty

Lignende værker

Brand failures the truth about the 100 biggest branding mistakes of all time
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Brand failures:the truth about the 100 biggest branding mistakes of all time
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Brand Failures
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Brand royalty : how the world's top 100 brands thrive and survive
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Aaker on branding :20 principles that drive success/
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9 brand shaastras :nine successful brand successful brand strategies to build
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Brand astras /
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Brand management
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Udgivet: (2007)

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Udgivet: (2001)

Brand management : Principles and Practices /
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Udgivet: (2010)

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Harvard business review on brand management.
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Managing Indian Brands : Marketing concepts and strategies
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Brand society: how brands transform management and lifestyle./
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Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
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How brands grow: what marketers don't know
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New strategic brand management: Advanced insights and strategic thinking
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Strategic brand management:building,measuring and managing brand equity
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