Brand failures the truth about the 100 biggest branding mistakes of all time

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Detalles Bibliográficos
Autor principal: Haig, Matt
Formato: Printed Book
Lenguaje:English
Publicado: New Delhi Kogan page India 2005
Materias:
Brand name products marketing > Brand loyalty
Descripción
Notas:Includes bibliographical references and index
Descripción Física:xii, 260p.
ISBN:0749439270

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