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Brand failures the truth about the 100 biggest branding mistakes of all time
| Hovedforfatter: | |
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| Format: | Printed Book |
| Sprog: | English |
| Udgivet: |
New Delhi
Kogan page India
2005
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| Fag: |
| Emne beskrivelse: | Includes bibliographical references and index |
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| Fysisk beskrivelse: | xii, 260p. |
| ISBN: | 0749439270 |