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Concurrent Marketing integrating product, sales and services
| Auteur principal: | |
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| Format: | Printed Book |
| Langue: | English |
| Publié: |
Boston
Harvard Business School Press
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| Sujets: |
| Description: | Includes index |
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| Description matérielle: | xxviii, 307p. Book |
| ISBN: | 0875844448 |