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Advertising communications and promotion management
| 主要作者: | Rossiter, John R. |
|---|---|
| 其他作者: | Percy, Larry |
| 格式: | Printed Book |
| 語言: | English |
| 出版: |
New York
McGraw Hill
1997
|
| 版: | 2nd ed. |
| 主題: |
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