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Advertising communications and promotion management

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Bibliografiska uppgifter
Huvudupphovsman:	Rossiter, John R.
Övriga upphovsmän:	Percy, Larry
Materialtyp:	Printed Book
Språk:	English
Publicerad:	New York McGraw Hill 1997
Upplaga:	2nd ed.
Ämnen:	Advertising > Sales promotion

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