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Advertising communications and promotion management
| Autor principal: | Rossiter, John R. |
|---|---|
| Outros Autores: | Percy, Larry |
| Formato: | Printed Book |
| Idioma: | English |
| Publicado em: |
New York
McGraw Hill
1997
|
| Edição: | 2nd ed. |
| Assuntos: |
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