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Advertising communications and promotion management
| Egile nagusia: | Rossiter, John R. |
|---|---|
| Beste egile batzuk: | Percy, Larry |
| Formatua: | Printed Book |
| Hizkuntza: | English |
| Argitaratua: |
New York
McGraw Hill
1997
|
| Edizioa: | 2nd ed. |
| Gaiak: |
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Advertising and promotion : an integrated marketing communicating approach
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Advertising and sales promotion strategy
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