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Advertising communications and promotion management
| Hovedforfatter: | Rossiter, John R. |
|---|---|
| Andre forfattere: | Percy, Larry |
| Format: | Printed Book |
| Sprog: | English |
| Udgivet: |
New York
McGraw Hill
1997
|
| Udgivelse: | 2nd ed. |
| Fag: |
Lignende værker
-
Advertising and promotion : communicating brands /
af: Hackley, Christopher E.
Udgivet: (2005) -
Cases in advertising and promotion management
af: Patti, Charles H.
Udgivet: (1983) -
Advertising and sales promotion
af: Kasmi, S H H
Udgivet: (2007) -
Advertising and promotion : an integrated marketing communicating approach
af: Hackley, Christopher E.
Udgivet: (2010) -
Advertising and sales promotion strategy
af: Tellis, Gerard J.
Udgivet: (1998)