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Advertising communications and promotion management

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Manylion Llyfryddiaeth
Prif Awdur:	Rossiter, John R.
Awduron Eraill:	Percy, Larry
Fformat:	Printed Book
Iaith:	English
Cyhoeddwyd:	New York McGraw Hill 1997
Rhifyn:	2nd ed.
Pynciau:	Advertising > Sales promotion

Eitemau Tebyg

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Advertising and Sales Promotion
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Integrated Marketing Communication in Advertising and Promotion
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Marketing communication : on integral appoach
gan: Smith, P R
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gan: Mishra, M N
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Sales Promotion Management
gan: Bir Singh
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Advertising communications & promotion management /
gan: Rossiter, John R .
Cyhoeddwyd: (1999)

Advertising and promption : an integrated marketing communications perspective
gan: Alan, D'Souza
Cyhoeddwyd: (2009)

Integrated marketing communication in advertising and promotion/
gan: Shimp,Terence A.
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Sales promotion and modern merchandising
gan: Luick, John F.
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Successful sales promotion
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Sales promotion handbook
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Sales Promotion: A Legal Guide
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