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Advertising communications and promotion management
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Printed Book |
| Langue: | English |
| Publié: |
New York
McGraw Hill
1997
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| Édition: | 2nd ed. |
| Sujets: |
| Description: | X:513 M74 |
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| Description matérielle: | xv, 640p. Book |
| ISBN: | 007053943X |