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Advertising communications and promotion management
| Main Author: | |
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
New York
McGraw Hill
1997
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| Edition: | 2nd ed. |
| Subjects: |
| Item Description: | X:513 M74 |
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| Physical Description: | xv, 640p. Book |
| ISBN: | 007053943X |