How customers think essential insights into the mind of the market

other_versions_link
Bibliographic Details
Main Author: Zaltman, Gerald
Format: Printed Book
Language:English
Published: Boston Harvard Business School Press 2003
Subjects:
Consumer Behaviour > Creative thinking > Marketing- psychological aspects > Consumers- psychology > Consumer behaviour- psychological aspects
Description
Item Description:School of Management Studies
Physical Description:323p.

Similar Items