What's in a brand? building equity through advertising

Những quyển sách tương tự

• What's in a brand? building brand equity through advertising
  Bằng: Jones, John Philip
  Được phát hành: (1998)
• What's in a brand: Building brand equity through advertising
  Bằng: Philip-Jones, John
  Được phát hành: (1998)
• What's in a brand? : building brand equity through advertising
  Bằng: John Philip Johnes
  Được phát hành: (1998)
• What is in a name? advertising and the concept of brands
  Bằng: Jones, John Philip
  Được phát hành: (2003)
• How to use advertising to build strong brands
  Bằng: Jones, John Philip
  Được phát hành: (1999)