Á lódáil...
What's in a brand? building brand equity through advertising
| Príomhúdar: | Jones, John Philip |
|---|---|
| Formáid: | Printed Book |
| Teanga: | English |
| Foilsithe: |
NewDelhi
Tata McGraw Hill
1998
|
| Ábhair: |
Míreanna Comhchosúla
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What's in a brand? building equity through advertising
le: Jones, John Philip
Foilsithe: (1998) -
What's in a brand: Building brand equity through advertising
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What's in a brand? : building brand equity through advertising
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What is in a name? advertising and the concept of brands
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How to use advertising to build strong brands
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