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What's in a brand? building brand equity through advertising

Bibliografiske detaljer
Hovedforfatter:	Jones, John Philip
Format:	Printed Book
Sprog:	English
Udgivet:	NewDelhi Tata McGraw Hill 1998
Fag:	Advertising

Lignende værker

What's in a brand? building equity through advertising
af: Jones, John Philip
Udgivet: (1998)

What's in a brand: Building brand equity through advertising
af: Philip-Jones, John
Udgivet: (1998)

What's in a brand? : building brand equity through advertising
af: John Philip Johnes
Udgivet: (1998)

What is in a name? advertising and the concept of brands
af: Jones, John Philip
Udgivet: (2003)

How to use advertising to build strong brands
af: Jones, John Philip
Udgivet: (1999)

Advertising and promotion: Communicating brands
af: Hackley, Chris
Udgivet: (2005)

Advertising and integrated brand promotion /
af: O'Guinn, Thomas C. .
Udgivet: (2007)

Advertising and Promotion; Communicating Brands
af: Hackley,Chris
Udgivet: (2005)

Advertising and brand building : principles and cases studies
af: Pongiannan, K ed
Udgivet: (2012)

Advertising and brand building : Principles and case studies
Udgivet: (2012)

Branding unbound The future of advertising,sales and the brand experience in /
af: Mathieson, Rick
Udgivet: (2007)

What's in a brand : buiding brand equity through advertising
af: John, Philip Jones
Udgivet: (1998)

Advertising and brand management/
af: Amita Charan
Udgivet: (2018)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.
Udgivet: (2003)

Brand Journalism /
af: Bull, Andy
Udgivet: (2013)

Advertising media planning: A brand management approach
af: Kelley, Larry D; Jugenheimer, Donald W
Udgivet: (2004)

How to use advertising to build strong brands
af: John Philip Jones
Udgivet: (1999)

Avertising and Integrated Brand Promotion
af: O'Guinn, Thomas C
Udgivet: (2007)

Advertising management: with integrated brand finance /
Udgivet: (2009)

Brand journalism /
af: Bull, Andy

Brand journalism
af: Bull, Andy
Udgivet: (2013)

Advertising media planning: a brand management approach /
af: Kelley, Larry D .
Udgivet: (2004)

Advertising and Promotion:Communicating Brands
af: Chris Hackley
Udgivet: (2005)

Behind powerful brands: from strategy to campaign
af: Jones, John Philip; Author
Udgivet: (2000)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C...[et al.]
Udgivet: (2007)

Brand lands, hot spots and cool spaces /
af: Christian Mikunda
Udgivet: (1997)

Corporate Branding: concepts and cases
Udgivet: (2005)

Advertising and promotion : communicating brands /
af: Hackley, Christopher E.
Udgivet: (2005)

How to advertise: what works, what doesn`t and why /
af: Roaman, Kenneth .
Udgivet: (2001)

Advertising organizations and publications /
af: Jones, John Philip .
Udgivet: (2004)

Impact of Advertising on Brand Awareness and Consumer Preference(with special reference to womwn's wear)
af: Kurien,Priya Rachel
Udgivet: (2014)

How to advertise : what works, what doesn't - any why
af: Roman, Kenneth; Maas, Jane
Udgivet: (2008)

Advertising and the mind of the consumer: What works, what doesn`t, and why
af: Sutherland, Max; Sylvester, Alice K
Udgivet: (2004)

Advertising and the mind of the consumer: What works, what doesn`t, and why
af: Sutherland, Max; Sylvester, Alice K
Udgivet: (2004)

Advertising effectiveness: a mantra to brand success/
af: Ruhi Lal
Udgivet: (2019)

Brand positioning: Strategies for competitive advantage
af: Subroto Sengupta
Udgivet: (1990)

Advertising Management With Integrated Brand Promotion
af: Allen, Chris T
Udgivet: (2011)

The ultimate secrects of advertising
af: Jones, John Philip; Author
Udgivet: (2002)

International advertising: realities and myths
af: Jones, John Philip; Editor
Udgivet: (2000)

business of advertising
af: Jones, Robert W.
Udgivet: (1974)