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| LEADER |
00612nam a2200193 a 4500 |
| 005 |
20151215124755.0 |
| 008 |
960221s1955 dcuabcdjdbkoqu001 0deng d |
| 003 |
ViArRB |
| 082 |
|
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|a 659.1
|b JON
|
| 100 |
|
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|a Jones, John Philip
|9 739
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| 245 |
|
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|a What's in a brand?
|b building brand equity through advertising
|
| 300 |
|
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|a xxiii, 335p.
|
| 653 |
|
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|a Advertising
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| 942 |
|
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|c BK
|6 _
|
| 260 |
|
|
|a NewDelhi
|b Tata McGraw Hill
|c 1998
|
| 500 |
|
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|a X:513 N83
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| 020 |
|
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|a 0074632019
|
| 999 |
|
|
|c 91530
|d 91530
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 6591_JON
|7 0
|9 114790
|a SMS
|b SMS
|c REF
|d 0000-00-00
|o 659.1 JON
|p SMS021322
|r 2009-08-21
|w 2009-08-21
|y REF
|