Building brand identity a strategy for success in a hostile marketplace

Eitemau Tebyg

• Marks and Brands: Conceptual, Operational and Methodological
  gan: Deli Yang
• Brand Building; New Dimensions
  Cyhoeddwyd: (2008)
• Building Brand Value:Five Steps to Building Powerful Brands
  gan: Parameswaran, M.G
  Cyhoeddwyd: (2006)
• Right side up: building brands in the age of the organised consumer
  gan: Mitchel, Alan
  Cyhoeddwyd: (2003)
• Behind powerful brands from strategy to campaign
  gan: Jones, John Philip
  Cyhoeddwyd: (2000)