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Marketing Creating value for customers
| 主要作者: | Churchill, Gilbert A. |
|---|---|
| 其他作者: | Peter, J. Paul |
| 格式: | Printed Book |
| 語言: | English |
| 出版: |
Baston
Irwin McGraw Hill
1998
|
| 版: | 2nd ed. |
| 叢編: | The Irwin series in marketing
|
| 主題: |
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