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Marketing Creating value for customers

Sonraí Bibleagrafaíochta
Príomhúdar:	Churchill, Gilbert A.
Údair Eile:	Peter, J. Paul
Formáid:	Printed Book
Teanga:	English
Foilsithe:	Baston Irwin McGraw Hill 1998
Eagrán:	2nd ed.
Sraith:	The Irwin series in marketing
Ábhair:	Marketing-management

Míreanna Comhchosúla

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Marketing research : methodological foundations /
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Retail marketing management
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Four A's of marketing : creating value for customers, companies and society /
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Marketing research: Methodological foundations
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Market-driven management: How to define, develop, and deliver customer value
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