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Marketing Creating value for customers

Manylion Llyfryddiaeth
Prif Awdur:	Churchill, Gilbert A.
Awduron Eraill:	Peter, J. Paul
Fformat:	Printed Book
Iaith:	English
Cyhoeddwyd:	Baston Irwin McGraw Hill 1998
Rhifyn:	2nd ed.
Cyfres:	The Irwin series in marketing
Pynciau:	Marketing-management

Eitemau Tebyg

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Four A's of marketing : creating value for customers, companies and society /
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Marketing research: Methodological foundations
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