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Marketing Creating value for customers
| Hlavní autor: | Churchill, Gilbert A. |
|---|---|
| Další autoři: | Peter, J. Paul |
| Médium: | Printed Book |
| Jazyk: | English |
| Vydáno: |
Baston
Irwin McGraw Hill
1998
|
| Vydání: | 2nd ed. |
| Edice: | The Irwin series in marketing
|
| Témata: |
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