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Marketing Creating value for customers

Dades bibliogràfiques
Autor principal:	Churchill, Gilbert A.
Altres autors:	Peter, J. Paul
Format:	Printed Book
Idioma:	English
Publicat:	Baston Irwin McGraw Hill 1998
Edició:	2nd ed.
Col·lecció:	The Irwin series in marketing
Matèries:	Marketing-management

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