Development of marketing theory

Eitemau Tebyg

• The sage handbook of marketing theory
  gan: Maclaran,Pauline
  Cyhoeddwyd: (2013)
• Foundations of marketing theory: toward a general theory of marketing /
  gan: Hunt, Shelby .
  Cyhoeddwyd: (2003)
• Meaning and sources of marketing theory
  gan: Halbert, Michael
  Cyhoeddwyd: (1965)
• Marketing theory and practice
  Cyhoeddwyd: (1995)
• Marketing theory: student text /
  Cyhoeddwyd: (2010)