Models of buyer behaviour conceptual, quantitative and empirical

Détails bibliographiques
Auteur principal: Sheth, Jagadish N.
Format: Printed Book
Langue:English
Publié: New York Harper & Row 1974
Sujets:
Models > Mathematical models > Market segmentation > Consumers- addresses
Description
Description matérielle:xiii, 441p.
ISBN:006046092X

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