Customer perception of banking products and services in Kerala with reference to specific customer segments in the urban area

Bibliographic Details
Main Author: Jazeela, M.
Format: Ph.D Thesis
Language:English
Published: Kochi Dept. of management studies - CUSAT 2001
Subjects:
Business management > Privste financial management. Financial administration of enterprises > Guide: Sankaranarayanan, K.C.

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