Service provider switching a study on the switching process in retail banking

Detalles Bibliográficos
Autor principal: Neetha J. Eappen
Otros Autores: Pavithran, K.B.;guided by
Formato: Ph.D Thesis
Lenguaje:English
Publicado: Kochi School of management studies, CUSAT 2014
Materias:
Retail banking industry
Switching triggers - Banking industry
Service switching - Banking industry
Service quality - Banking industry
Descripción
Descripción Física:339p.

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